WHAT IS THE DEFINITION OF A BRANDING CONSULTANT?
A branding consultant is a communication expert which specializes in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients. Branding agencies may also handle advertising and other forms of promotion. A branding consultancy is not to same as marketing agency. Branding is the process of developing the company's brand; including the name, identity system and messaging platform. The brand message is then applied to marketing campaigns and collateral, which are intended to spread that brand message. As with advertising agencies, typical branding agency clients come from all sectors including businesses and corporations, non-profit organisations and government agencies. Branding Consultants may be hired to produce a brand strategy or, more commonly, a brand identity, which can then be output via a branding campaign, which is a type of marketing campaign. Branding Consultants create branding materials that define who a company is to their customers, differentiate the company from competitors, and communicate the unique value the company provides. Branding Consultants also gets into understanding the philosophy and culture of the company and communicating it to the customers and more importantly the employees. For this each and every communication point, office space is to be utilised.
THE BEST BRANDING AWARDS SHOW, FOR THE BEST CREATIVE BRAND CONSULTANTS.
The World Branding Awards is the premier awards of the World Branding Forum. The awards see some of the world’s best brands recognised for their work and achievements. Award ceremonies are scheduled to be held in London, Paris, New York and Shanghai. Award Categories: ‘The Global Award’ is presented to truly international brands that have a presence in ten or more countries, on three or more continents. These are truly global household names, and the award is limited to the top 100 global brands in any particular year. ‘The National Award’ is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional.
BLUE ORANGE ASIA CONSULTANTS COMMISSIONED TO PRODUCE THE DISNEY ASIA CALENDAR.
In 2015 we were chosen to develop and produce the calendar for Disney Asia. The concept for the year was Disney Princesses, featured 12 famous South East Asian celebrities who each portrayed one of 12 Disney film princesses, depicting a classic key scene from the movies. All 12 stars were chosen from the Philippines, Thailand, Indonesia and Malaysia.
The celebrities participate in a photo shoot dressed as a Disney character and are also filmed for behind-the-shoot interviews. As the photos and videos are shared through the stars social media, so was Disney Channel Asia’s ability to promote and advertise to various Asian countries in the lead up to the final calendar being printed and distributed in 2016 to media and PR channels across Asia.
The initial 5 day production included pre production, costume fitting, scene creation, digital photography and behind the scenes video production. After the main production an additional 2 months of post production included stock imagery and original photo montage, retouching, CGI/CGA and final artwork creation.